Marketing Plan Sonic Pda - 3167 Words

Here s what I think it should look like. Feel free to put in your own Ideas and thoughts. We need to collaborate on it. This is just one version but it hits all the major points. Our marketing strategy is designed to support our successful entrance into the competitive PDA market. We plan to build brand awareness and image while emphasizing our competitive superiority based on innovation quality, and value. Using all elements of the marketing mix, as well as service and internal marketing, we will educate our targeted segments about the features and benefits of our new PDA and motivate purchases by first-time users as well as PDA owners seeking to trade up. Although television advertising is not affordable under start-up budget†¦show more content†¦POSITIONING Using product differentiation, we are positioning the Sonic PDA as the most versatile, convenient, value-added model for personal and professional Use. We are focusing on the voice recognition system as the main feature differentiating the Sonic PDA from all other competing models, because it provides versatility and convenience. STRATEGY Because of the intensely competitive nature of the market, our most important strategy relates to the need for clear differentiation to position Sonic as the most versatile, convenient, value-added model for personal and professional use. Supporting that positioning, key points to be emphasized include: versatility (the ability to use any Palm-compatible peripheral or software application; the incorporation of /vIP3 music functionality; case wardrobe as a standard feature) convenience (voice recognition software for hands-off operation; wireless e-mail and Web functionality; size and portability) value-added (retail price of about $350; standard features that are only available on competing high-end models or as user-installed options) Marketing Mix We will move toward our marketing and financial objectives using a variety of product, pricing, promotion, and distribution programs. The following sections are a sample of our marketing-mix programs to support the PDA introduction. PRODUCT Our basic PDA model, to beShow MoreRelatedSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pages Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler Keller, 2009, p. A5). A marketing consultant group hasRead MoreSonic 1000 Pda Marketing Analysis9563 Words   |  39 PagesRunning head: MARKETING ANALYSIS OF SONIC PDA 1000 Marketing Analysis of Sonic PDA 1000 Abstract The purpose of this group project is to provide the members of LU BUSI-520 Delta Group with a patterned professional forecasting model for research and analysis of a prospective new product. The new product will be the Sonic 1000 PDA; a fictitious product formulated especially for this mock-up analysis (Kotler, Keller, 2009). Through experiential collaboration, the members of Delta Group shouldRead MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreSonic Marketing Strategy Essays2006 Words   |  9 PagesCHAPTER 7 (3.0 MARKETING STRATEGY) 1. What types of businesses appear to fit Melody’s market definition? How can you research the number of employees and find other data about these types of businesses? Any big corporate business that requires a device to stay in touch with business colleagues, coordinate their busy schedules, and have constant access to work information at a given moment appear to fit Melody’s market definition. There are many types of businesses that fit this market definition:Read MoreMarketing Analysis for the Sonic 1000 Pda9811 Words   |  40 PagesMarketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team hasRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 PagesQ. What should Sonics mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: PersonalRead MoreMarketing Plan for Sonic6426 Words   |  26 Pages[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, orRead MoreKotler Chapter 10th5570 Words   |  23 Pageschapter, students should: ⠝‘ Know how a firm can choose and communicate an effective positioning in the market ⠝‘ Know how brands are differentiated ⠝‘ Know what marketing strategies are appropriate at each stage of the product life-cycle ⠝‘ Know what he implications are of market evolution for marketing strategies CHAPTER SUMMARY Deciding on positioning requires determining a frame of reference by identifying the target market and the nature of the competition and the idealRead Moreâ€Å"a Study on Consumer Behaviour with Reference to Sony Vaio Laptops†14338 Words   |  58 Pageschannels. â€Å"MARKETING† is everywhere formally or informally, people and organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasing vital ingredient for business success. Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on, to the ads we see. SOME DEFINITIONS: â€Å"Marketing is the process of discovering and translatingRead MoreBusiness Information Systems31162 Words   |  125 Pagesmanagement enterprise systems. c. an understanding of supplier management enterprise systems. d. an understanding of enterprise systems that enhance leadership. Answer: a Difficulty: Medium Reference: pp 22-29 42. An information skill important for a marketing major would be: a. an understanding of system and network security issues. b. an understanding of product management enterprise systems. c. an understanding of supplier management enterprise systems. d. an understanding of enterprise systems

Essay about Americas Health Care System - 961 Words

Currently, the state of disease and the prevention of disease are not dealt with equally. The prevention of disease often thought of as a public health concern and the state of disease are a medical concern (Schneider, 2011c). Although, I agree, American healthcare system is unfair and unethical, with resources spent on relatively few desperately ill patients, while millions of Americans have no access to basic health care services, many fear political intervention in light of past failures. The medical system is called upon to deal with the consequences of failures in public health (Schneider, 2011c). I am personally and professionally in a unique position, I have family members who are physicians, I am a HIV researcher equally funded by†¦show more content†¦The inequities of cost of health care partially due to the prioritization of family, values, morality, ethics and fundamental philosophies. Aristotle recognized that politics and ethics are strongly tied and that a pe rsons positions or views on one of those ideas can greatly influence the other (Klugman, 2009). An athlete can earn millions of dollars for throwing a ball, an actor will earn millions of dollars to entertain the public, but the scientist who has dedicated their entire life to cure disease will never earn a fraction of either profession. To this end, many professionals dedicate themselves to further the effort of public health and medical advances. Our health care system needs to commit to the prevention of disease as previously stated, as this will assist to overall reduction in healthcare cost. Public health has done a great job in the reduction of most infectious disease with well thought out campaign effectively reaching the target audience. As example, the public health HINI campaign in New Jersey expeditiously vaccinated the public leaving few ill (Census, 2009). Perhaps this very success has fostered much of the population to drop their guard or become somewhat complacent to disease, specifically the human immunodeficiency virus (HIV). Many people become confident; if there is a pill to cure- all will be fine with disregard to consequence and procure an unhealthyShow MoreRelatedThe Future Of Americas Health Care System1510 Words   |  7 PagesThe future of America’s health care system looks bright with new innovations coming about. Advancements in technology, patient care, and access to care are all important factors to create a health care system suitable for American citizens. New health care reforms help shape our health care system to provide better care to all citizens. To implement these new reforms, the plan must be financially viable and be understood by those it effects. To improve the current health care system, new reforms shouldRead MoreAmericas Flawed Health Care System: Literature Review955 Words   |  4 PagesIntroduction Can our healthcare system be regarded results-based and rational? Dr. Otis Brawley does not think so. Neither do I. In his thought provoking book, How we Do Harm: A Doctor Breaks Ranks about Being Sick in America, Brawley paints a picture of a system that is riddled with both inequalities and inconsistencies. There are times I have wondered whether our health care is indeed the best in the world. I have had my doubts. After reading Brawleys book, I became convinced that there is anRead MoreThe Flaws in Americas Health Care System in Sicko by Michael Moore848 Words   |  4 Pagesthe flaws of America’s health care system that has been in continuous debate for many years. Despite the government’s obligation to help people, there are nearly 46 million Americans without any health care coverage, because they either are not able to support such costs or have been rejected by the health insurance companies. Thus, Moore claims that because America’s current health car e system is incompetent and morally corrupt, the federal government should provide universal health care for all citizensRead MoreSicko861 Words   |  4 Pagesâ€Å"Sicko† by Michael Moore address the different issues with American health care system. America’s health care system has been up for debate for quite some time now and still not much has changed. Michael Moore believes America’s health system is morally corrupt which is unreasonable for being the wealthiest country in the world. Throughout the film some of his main arguments include, the fact that the American health care system is subject to fraudulent decisions, aiming towards governmental fundsRead MoreSicko1326 Words   |  6 PagesSicko Analysis In 2007 documentary Sicko Michael Moore addresses the issue of America’s health care system. This topic has been in continuous debate among our political leaders for many years now. Michael Moore believes America’s health system is morally corrupt which is unreasonable for being the wealthiest country in the world. In many instances throughout the film, he argues the fact that the American health care system is subject to fraudulent decisions, aiming towards governmental funds, ratherRead MoreCorruption of the US Healthcare System in Michael Moores Sicko581 Words   |  3 PagesStates healthcare system, focusing mainly on the pharmaceutical industry and health insurance. Michael Moore believes America’s health system is morally corrupt as he continuously argues the fact that the American medical system is aiming towards governmental funds rather than the rights of American citizens. Throughout Sicko, Moore claims that the U.S. should adopt a universal health car e as he unfolds the deep flaws of the American healthcare industries and compares health care conditions to otherRead MoreNicaragu A Democratic System1286 Words   |  6 PagesNicaragua: one of Central’s America’s largest countries gets it name derived from Nicarao a â€Å"Nahuatl name that means â€Å"next to the water† (Belli, Humberto 1985 Pg. 15).† Nicaragua is about the size of New York State and spans over 51,000 square miles. It is bounded by the Pacific Ocean and Caribbean Sea, with Honduras and Costa Rica bordering. The estimated population is about 5 million as of 2011 and a national census has not been done since then. The median age of Nicaraguans is 15 because of theRead MoreThe Advocates Of Universal Healthcare Essay1244 Words   |  5 Pagesnot equal, health wise, universal health care could end up becoming unfair to the health conscious citizens of our country. Smokers for example receive the same treatment under universal healthcare eve n though their conditions are self- induced. Smoking related illnesses like emphysema and lung cancer become and enormous burden on the system yet they are mostly preventable. A similar argument can be made for those who are overweight and/or heavy drinkers. In a universal healthcare system, people wouldRead MoreHealth Care Policy Project Part One955 Words   |  4 PagesHealth Care Policy Project-Part One House Resolution (H.R.) 370 was introduced to Congress on January 9th, 2017 by Republican Rep. Bill Flores of Waco, Texas. The bill itself is quite simple, totaling two pages in length. The main purpose of the bill is repeal the Patient Protection and Affordable Care Act of 2010 (ACA), completely restoring or reviving the laws it amended as if it had never existed. Unlike similar repeals to the ACA, this bill does not have a replacement plan or any sort of alternateRead MoreEssay about Health Care: A Nation in Crisis2042 Words   |  9 Pages The United States of America is current facing a financial crisis of biblical proportions. The central to this crisis is the catalyst of health care costs. Most American’s spend over half of their yearly income on their health. Only a tenth of the nation’s population has health insurance and a chronic or prolonged illness can and does bankrupt people. Without a plan for the salvation of the national, as well as the citizenâ€℠¢s economic wellbeing, we all will go bankrupt. It will take the entire leadership

Reforms in Australian Agriculture Industry †MyAssignmenthelp.com

Question: Discuss about the Reforms in Australian Agriculture Industry. Answer: Introduction The aim of the report is to analyze on the reforms in the agriculture industry in Australia. Australia is one of the biggest agricultural manufacturer and exporter in the globe. This sector contributes to about 12% share in total GDP of the economy. Australia manufactures wide diversity of primary goods including wheat, wool, barley and vegetables for domestic utilization and export (Lereboullet et al. 2013). Australias mixed cropping system of production has facilitated the farmers to be more versatile in the world. This study also highlights on the reason behind the interest of government and agricultural entities. It also explains about how the advancement of Internet of Things (IoT) changes Australias agricultural industry. Further, recommendations to policyholders are also discussed in this report. Reason behind the interest of government agencies and agriculture organizations The agriculture sector of Australia consists of vast industries and gains comparative advantage in broadacre agriculture. Both the horticulture and broadacre industries contribute to 54% and `16% of gross production value. Australia has the capability to create opportunities for the farmers through improvement in productivity level (Robertson et al. 2012). Innovation of new technologies is one of the major drivers of productivity growth and cost reduction in the economy. High growth in productivity has facilitated the farm to maintain its profitability even in declining phase and improved their output growth. The government agencies and agricultural organizations in the industry are mainly interested in knowing the influence of new immigrant in this sector. Australias government agencies also refine new policies in order to attract and retain more farmer immigrants over the next few decades. Reforms in Australian agriculture industry Over the past few decade, this nation has experienced reforms in both economic as well as policy within the farms operation (Hunt et al. 2012). The agricultural industries has been exposed to the international competition that aimed to raise the living standards of the farmers by promoting organizational change and increasing productivity. The agricultural reforms in Australia occurred during the initiation of economic reforms of other countries. The changes occurred in these industries include phased tariff reduction and different protection measures imposed by the government. However, these two changes aimed to raise market force resilience and removes barrier in efficient product marketing. The government also manages risk of biosecurity involving inspection of import goods during the entry to the nation (Fuglie 2012). They also introduced many drought programs for helping farmers manage challenging situation during drought. The reforms in this industry took place through financia l counseling advice given to the farmers during their financial hardships. In addition, innovation of new technology and advancement of Internet of Things(IoT) have been applied in the production and marketing product process. IoT led to smart farming that explains about the implementation of digital technologies in farms augmented their decisions. The farmers of broadacre have adopted worldwide positioning in their tractors in order to decline soil compaction. Moreover, the carbon farming proposal is also initiated by the government for enhancing productivity and attaining economic advantage by lowering emission of greenhouse gas (Dahl et al. 2013). All these changes in agricultural sectors increases the nations productivity and improved economic performance.igure 1: Value of agricultural products in Australia Recommendations to policyholders Though Australian government has imposed many policy reforms for improving the productivity growth, they need to concentrate in few areas for facilitating farmers managing risk. These are: The policyholders are suggested to hold up rural counseling programs and give funds to few groups including Rural Alive on permanent basis (Asseng and Pannell 2013). It is also recommended that the government must focus on the farmers decision making procedure and adaption programs according to the framers preference and needs. The key holders must respond to agriculture issues and endow research funding into key areas that includes- sequestration of soil carbon, landscape planning, efficiency of water utility and soil stabilization process Australian government are also suggested to invest more in this sector and support energy efficiency research. Further, the policyholders must implement more measures for mitigating greenhouse gas emissions(Regulations 2013). Conclusion It is concluded from the above report that new immigrants has helped the economy to reduce labor deficiency and adding innovative insight. Moreover, advancement of digital technologies has increases the efficiency of farmers in their job and thus increasing productivity. The farmers also achieved higher labor regulation flexibility from the adoption of government programs. Furthermore, the prevailing market conditions has brought new challenges to the farmers. Thereby, facing these challenges widened the farmers option and improved their standard of living. References Asseng, S. and Pannell, D.J., 2013. Adapting dryland agriculture to climate change: Farming implications and research and development needs in Western Australia.Climatic change,118(2), pp.167-181. Dahl, A., Leith, R. and Gray, E., 2013. Productivity in the broadacre and dairy industries.Agricultural commodities,3(1), p.200. Fuglie, K.O., 2012. 16 Productivity Growth and Technology Capital in the Global Agricultural Economy.Productivity growth in agriculture: An international perspective, p.335. Fuglie, K.O., Wang, S.L. and Ball, V.E. eds., 2012.Productivity growth in agriculture: an international perspective. CABI. Hunt, W., Birch, C., Coutts, J. and Vanclay, F., 2012. The many turnings of agricultural extension in Australia.The Journal of Agricultural Education and Extension,18(1), pp.9-26. Lereboullet, A.L., Beltrando, G. and Bardsley, D.K., 2013. Socio-ecological adaptation to climate change: A comparative case study from the Mediterranean wine industry in France and Australia.Agriculture, ecosystems environment,164, pp.273-285. Regulations, P., 2013. Australian Dairy Industry. Robertson, M.J., Llewellyn, R.S., Mandel, R., Lawes, R., Bramley, R.G.V., Swift, L., Metz, N. and OCallaghan, C., 2012. Adoption of variable rate fertiliser application in the Australian grains industry: status, issues and prospects.Precision Agriculture,13(2), pp.181-199.